Privacy policy

Last updated: July 26, 2026

Information We Collect

Depending on how you interact with Detroit Legends Sports, we may collect the following categories of personal information:

• Contact information — including your name, email address, telephone number, billing address, shipping address, and other contact details you provide.
• Order information — including products purchased, order number, purchase date, order value, delivery status, returns, refunds, and related transaction details.
• Payment information — payment information is processed by the payment provider selected during checkout. Detroit Legends Sports does not receive or store complete payment-card numbers submitted through the online checkout.
• Customer-support communications — including emails, telephone enquiries, return requests, complaints, photographs, feedback, and other information you provide when contacting us.
• Store interaction information — including information you provide during an in-store purchase, return, pickup, or customer-service interaction.
• Device and website information — including your IP address, browser type, device type, operating system, pages viewed, referral information, and website interactions collected through cookies and similar technologies.
• Marketing preferences — including whether you have agreed to receive promotional emails and whether you later unsubscribed.

How We Collect Information

We may collect personal information:

• Directly from you when you place an order, contact us, request a return, or visit our store.
• Automatically through cookies, pixels, browser storage, and similar technologies.
• From Shopify and the service providers used to operate our online store.
• From payment providers, delivery services, fraud-prevention providers, and other partners involved in completing your transaction.

How We Use Your Information

We may use personal information to:

• Process and confirm your order.
• Inspect, prepare, pack, and dispatch products.
• Send order confirmations, shipping updates, and tracking information.
• Deliver products to the address provided during checkout.
• Manage returns, refunds, cancellations, and order-related concerns.
• Respond to customer-service questions and requests.
• Calculate and display applicable state and local sales taxes.
• Prevent fraud, unauthorized transactions, abuse, and security incidents.
• Maintain, troubleshoot, and improve our website and services.
• Maintain accounting, tax, transaction, and business records.
• Comply with applicable legal obligations and valid legal requests.

Marketing Communications

Where you choose to receive marketing communications, we may use your email address to send information about products, store news, promotions, or updates. You can unsubscribe at any time using the unsubscribe link included in the message or by contacting support@detroitlegends.shop.

Unsubscribing from marketing emails does not prevent us from sending transactional communications that relate to an order, return, refund, or customer-support request.

How We Share Personal Information

We do not sell personal information in exchange for money. We may disclose information to service providers and business partners where reasonably necessary to operate our store, complete transactions, protect our business, or comply with legal obligations.

These recipients may include:

• Shopify — our website and online store are hosted through the Shopify ecommerce platform.
• Payment providers — payment providers process the payment method selected during checkout.
• Shipping and delivery providers — delivery providers receive information such as your name, delivery address, telephone number, and order-tracking details where necessary to deliver your order.
• Technology and security providers — providers may help us host, secure, maintain, troubleshoot, and protect our website.
• Analytics and advertising providers — where enabled, these services may help us understand website usage, measure advertising performance, and improve our marketing.
• Professional advisers — such as accountants, tax professionals, insurers, or legal advisers where reasonably necessary.
• Government, regulatory, and law-enforcement authorities — where disclosure is required by applicable law or a valid legal process.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to:

• Keep the shopping cart and checkout functioning.
• Remember preferences and website settings.
• Maintain security and help prevent fraud.
• Understand how customers use the website.
• Measure marketing or advertising performance where those tools are enabled.

More information about the technologies used and the choices available to you can be found in our Cookie Policy. You may also manage cookies through your browser settings. Disabling essential cookies may prevent parts of the website or checkout from functioning correctly.

How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy. This may include processing orders, managing returns and refunds, providing customer support, preventing fraud, resolving disputes, and meeting legal, accounting, tax, and record-keeping obligations.

Retention periods may vary depending on the type of information, the nature of the transaction, and any applicable legal requirement. When personal information is no longer required, we take reasonable steps to delete it, securely dispose of it, or make it anonymous.

How We Protect Personal Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. Our online store and checkout are operated through Shopify and the payment providers displayed during checkout.

No method of internet transmission, electronic storage, or security system is completely secure. For this reason, we cannot guarantee absolute security, but we take reasonable steps to protect information under our control.

Your Privacy Choices and Rights

Depending on where you live and subject to applicable law, you may have the right to:

• Request access to personal information we maintain about you.
• Request correction of inaccurate personal information.
• Request deletion of certain personal information.
• Request information about categories of personal information collected, used, or disclosed.
• Request a portable copy of certain personal information.
• Opt out of marketing emails.
• Opt out of certain targeted advertising, sale, or sharing activities where applicable.
• Appeal a decision concerning a privacy request where applicable law provides an appeal right.

Some requests may be limited where we are required to retain information for legal, fraud-prevention, tax, accounting, transaction, or dispute-resolution purposes.

To submit a privacy request, email support@detroitlegends.shop. Please provide enough information for us to understand your request and reasonably verify your identity.

We will not unlawfully discriminate against you for exercising an applicable privacy right. Where permitted by law, an authorized agent may submit a request on your behalf, but we may require proof of authorization and identity verification.

Children's Privacy

Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information online from children under 13.

If we learn that personal information has been submitted by a child under 13 without appropriate authorization, we will take reasonable steps to delete it. A parent or guardian who believes that a child has provided personal information may contact us at support@detroitlegends.shop.

Third-Party Websites

Our website may contain links to third-party websites or services. Detroit Legends Sports is not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policy of any external service you use.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our store, website, service providers, business practices, or applicable law. The revised policy will be posted on this page with an updated revision date.

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